Up and coming singer-songwriter, Veronica Ballestrini, recently began touring with Secondhand Serenade. The tour kicked off in Lexington, Kentucky on March 8th and will wrap up in West Hollywood, California on April 9th.
Ballestrini, originally from Waterford, Connecticut, is the perfect example of an independent artist who has built her career through technology everyone has access to. She’s created a buzz about her music through contests, YouTube and connecting with fans through social media. In fact, Ballestrini’s biography states she spends approximately four hours a day replying to fans through social media.
In 2009, Ballestrini recorded her debut album “What I’m All About.” Throughout 2010, she toured to promote her album. She was also part of MTV’s web series If I Can Dream and won $25,000 through MEAD’s Five Star Music Insider contest. This unconventional web series and contest helped propel Ballestrini’s career even further.
In 2011, Ballestrini began working on her second album and played shows at camps, festivals, Girl Scout events and women’s correctional facilities, as part of her “Gotta Make A Change” tour.
Since then, she’s continued to build her brand through YouTube and her continuous social media efforts. With nearly 56,000 Twitter followers and 83,000 Facebook fans, she’s attracted the attention of music industry professionals and earned herself an opening spot on Secondhand Serenade’s tour.
The video below is a duet Ballestrini recorded with Secondhand Serenade.
For a list of tour dates click here.